Wednesday, 14 May 2014

Publishing Houses

IPC media is the British publishing company, they also owned a subsidiary of Time Inc. This means that IPC Media is quite big in terms of publishing. Moreover, IPC media are mostly focused on the women audience. This is because in term of marketing, it is easier to target at women due to they more gullible than men (story typical).

They also distribute their media product through many different alternative media. For instance magazine and television. This will widen the audience, this therefore will bring more incomes as they have a wide range of sources where the consumer can access to their media products.



Bauer is a private publishing industry, which also a multinational corporation. This means that they can spread their products around other countries, which therefore will increase their market segment,  and this will lead to a wider range of audience. 

Since Bauer is a private industry, this means they will have access to more capital due to the fact that they are an incorporated business. However, they are generally tend to be a limited size.


Blaze a new independently - owned in publishing company, which specialise in niche market. Since they are independent, this mean they will have less budget to produce media products thus they will have less budget to do their marketing and distribution. Moreover, they can only produce magazines but not other alternative media. This evidently shows that independent have less flexibility to produce a wider range of media products.
  

Saturday, 3 May 2014

Post Production





For the post production, I have ask my friend to give a feedback for all three of my media product. This will help me to find out where I went wrong and how can I improve if I were have to do this again.