Publishing Houses

IPC media is the British publishing company, they also owned a subsidiary of Time Inc. This means that IPC Media is quite big in terms of publishing. Moreover, IPC media are mostly focused on the women audience. This is because in term of marketing, it is easier to target at women due to they more gullible than men (story typical).

They also distribute their media product through many different alternative media. For instance magazine and television. This will widen the audience, this therefore will bring more incomes as they have a wide range of sources where the consumer can access to their media products.

Bauer is a private publishing industry, which also a multinational corporation. This means that they can spread their products around other countries, which therefore will increase their market segment,  and this will lead to a wider range of audience. 

Since Bauer is a private industry, this means they will have access to more capital due to the fact that they are an incorporated business. However, they are generally tend to be a limited size.

Blaze a new independently - owned in publishing company, which specialise in niche market. Since they are independent, this mean they will have less budget to produce media products thus they will have less budget to do their marketing and distribution. Moreover, they can only produce magazines but not other alternative media. This evidently shows that independent have less flexibility to produce a wider range of media products.
  

Post Production

For the post production, I have ask my friend to give a feedback for all three of my media product. This will help me to find out where I went wrong and how can I improve if I were have to do this again. 

Audience Portfolio

Name: Meddie

Age: 17
Social Group: Young Adult

Hobbies/ Interest:

-Reading

-Going outdoors

-Listening to music

What music genre do you listen to?

- Hip hop

- Indie

- Rock

- R&B

' I like to listen to all type of music'
What magazine you are interest at the moment?
-Sport magazine

Name: Kati

Age: 18

Social Group: Young Adult

Hobbies/ Interests:

-Sleeping

-Listening to music

-Editing photos

What music genre do you listen to?

-R&B

-Pop

-Rock  

 What magazine you are interest at the moment?
- Q and NME
 



Name: Chalack

Age: 18

Social Group: Young Adult

Hobbies/ Interests:

- Revising

-Listening to music

- Going out

What music genre do you listen to?

-Funky

- R&B

- Pop Rock

What magazine you are interest at the moment?

- Don't read magazine

 

Name: Zhen

Age: 18

Social Group: Young Adult

Hobbies/ Interests:

-Listening to music

- Going out

What music genre do you listen to?

- Rock/ indie

What magazine you are interest at the moment?

- Q-NME 

 

Name: James

Age: 17

Social Group: Young Adult

Hobbies/ Interests:

-Listening to music

- Going out

What music genre do you listen to?

- Rock
-Rap
-Hip Hop

What magazine you are interest at the moment?

- Sport magazine

 

Name: Ernie

Age: 18

Social Group: Young Adult

Hobbies/ Interests:

- Taking Photographs

- Going out
-Listening to music  
-Keeping up with news

What music genre do you listen to?

- Jazz
-Rock/Indie

What magazine you are interest at the moment?

- Photography magazine

-NME

 

From looking at my audience portfolio, I found out that there are equal popularity for both of the gender. However, a lot of women are tend to read a music magazine more than men. This is because woman are more aware in elements of social life, such as fashion magazine or update on their favourite celebrities/ artist. Thus to engaging the male audiences, I will have to use the colour scheme or images to capture their attention.

 

The social group is also important to my music magazine because it will be easier to make a product that will best suit to their personality and lifestyle. By knowing their lifestyle it will attract the reader better than without knowing the audience; this therefore will create more revenue due to the magazine will meet the demand of the customer (if we were have distribute this is real life). 

 

Music magazine conventions

PHOTOSHOP MOCK UP

FIRST LAYOUT WITHOUT IMAGE

On my first layout, I have tried out a template without using any images. This is because it would give me a rough idea of where I should place the coverlines and other conventions on the front page.

SECOND DRAFT 

For my second try, I have included my main image. During this stage, I have changed the background from grey to a navy blue colour. This is because I think it would suit better to the image as it enlightens my model and also makes the coverlines stand out more in comparison to a plain grey background. At this stage, I think that the coverlines is quite distracting from the model’s face which may seem unprofessional. In order to avoid this, I have positioned my coverlines to avoid the model’s face. I also think that my coverlines are quite visible and distinguishable from each other.

FINAL RESULT

I have changed some of the text colour because I would like my coverlines to stand out more. I also moved the barcode to the right hand side due to the fact that it would previous in the way of my model’s arm. In addition, I have edited the effect of the background so it would make the background less’ boring’ and more interesting so that the audience wouldn’t be looking at a plain background.

FIRST DRAFT

Again, on my first draft of my contents page, I have firstly tried to arrange the text first, then the images. I have used a similar colour scheme to make the front cover and contents page link together. Furthermore, I think that the font of the contents is too thin and I cannot read it very well.

FINAL PRODUCT

For my final product, I have changed the colour of the text and added pictures on the right hand side of my contents page instead of one big main image. I’ve also re-located ‘Contents’ to the top left hand corner as it is more visible and distinguishable by the audience.