Audience: Audience Research

Music magazine questionnaire 

Primary research is really important for every goods or services. We need to know the exact target audience in order to make a success magazine, therefore in this research I started to look at questionnaire. Below are my questionnaire results. These are typical questions that i asked my peers in college in order to find out their genuine interests and what they expect to see in a magazine. I then used the results of the participants and put them into a Microsoft excel graph which shows the percentage of people who prefer a particular option.

For the first questionnaire I have asked my respondent for their gender. This question will help me to define on which gender I sould focus on. As the result I can see that both gender are equal, which means that I should create magazine that suitable for both gender. To do this I have to choose the suitable main colour scheme because colour can represent to each gender. This lead me to asked of the colour scheme in question 8. The result of question 8 come out quite interesting as because about 50% have chosen the blue colour, which this colour is the connotation of being masculine and symbolise youth.   

Furthermore in question 7, I have asked of what editorial pillars would you want? As I was expected, my respondent prefer photograph of their favourite band/artist than others.    

Music genre also another important question that needed to be ask becasue to assess what people are intrested in at this day and age, allowing us to gather information to present a music magazine in the popular section.

By using questionnire, it develops an idea what people in the 21st century would want and how we can adapt to those needs for a magazine to be published.